Introducing
A New Kind of
Advertising
A platform where customers OPT-IN to discover offers and promos that matter, and businesses connect with their target audience like never before.
Reaching your ideal customer has never been easier.
- 01
Free local listing
List your business locally for free within a 50km radius — no card required.
- 02
R10 CPM campaigns
Less than R10 per 1,000 interested app users — a fraction of Google or Meta.
- 03
Real-time analytics
Simple-to-use platform with live campaign performance and engagement data.
- 04
Precision targeting
Match your offers with high-intent customers who opted in to your category.
Why This
Matters?
Advertising is essential.
Now it works for everyone.
| Feature | Google Ads | Meta Ads | Programmatic | Addex |
|---|---|---|---|---|
| Best for | Active searchers | Broad reach | Scale impressions | ✓Intent-matched discovery |
| Customer willing? | Sometimes | Rarely | No | ✓Always |
| Ad relevance | Inferred | Assumed | Assumed | ✓Declared |
| Cost model | High CPC | Medium CPM | Medium CPM | ✓R10 CPM (interested audience) |
| Small business friendly? | Costly at scale | Moderate | Complex | ✓Free listing, R10 campaigns |
| Customer experience | Interruption (search) | Interruption | Frustration | ✓Welcomed |
| Discovery tool | Search-only | Partial | No | ✓Yes — browse + alert |
| Control (no algorithm) | No | No | No | ✓Yes |
Three layers, one platform
These aren't alternatives — they're additive. Start free, go national, then run campaigns when you have something to shout about.
Local Listing
Your business listed to anyone within 50km. Local discovery — no campaigns, no cost.
- Business profile on Addex
- 50km local discovery radius
- Found by nearby consumers
- Always on, no maintenance
National Visibility
Your local listing goes national. Anyone in South Africa can find you — passive presence, flat fee.
- Everything in Free
- Nationwide business visibility
- Directory-style presence
- Cancel anytime
Campaigns
Actively push an offer or promotion to users who opted into your category. Pay per 1,000 interested eyeballs.
- Run when you have something to promote
- Interest-based targeting
- Real-time campaign analytics
- Scales with your budget
All three work together. A business can list locally for free, add national visibility for R300/month, and run R10 CPM campaigns whenever they have a sale, launch, or special to promote.
Questions?
Answered.
Everything you need to know about advertising on Addex. Still stuck? Drop us a line below.
inshaan.omar@addex.co.zaAddex is a smart advertising platform that connects businesses with consumers based on real interests and preferences. Instead of bombarding everyone with generic ads, Addex ensures that promotions reach people who actually want to see them.